BRIDGETON, NJ, Dec 19, 2008 (MARKET WIRE via COMTEX) -- Winning Brands
Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU) www.WinningBrands.ca reports
that its KIND Laundry Products will now be taken into inventory and be put into
distribution by South Jersey Water Conditioning Service www.southjerseywater.com
-- a supplier of water quality products since 1967. South Jersey services
several thousand accounts with parts and services related to maintaining optimal
water quality and operates a fleet of trucks to accomplish this mission. The
first inventory allotment has been manufactured and is enroute to New Jersey in
order to commence KIND operations within weeks. Mr. Barry Seay of South Jersey
remarks that, "I am really excited and ready to start. Over the past year we
have had many calls regarding environmentally friendly soap. We are going to
market to our extensive customer base and make KIND Laundry Detergent and KIND
Fabric Softener available for home delivery during all routine service work. All
trucks will be carrying inventory daily. In addition, we will be introducing
KIND at the Philadelphia Home Show January 17-25, 2009 www.phillyhomeshow.com,
to be followed by the Atlantic City Home Show February 20-22, 2009.
Winning Brands' Senior Vice-President Lorne Kelly comments that Winning Brands
has been selective in the choice of early partners for KIND Laundry Products.
"We are more interested in a good fit in the early days to ensure that we can
build grass roots awareness and appreciation of KIND Laundry Products' special
qualities. Barry Seay clearly has a winning approach to his proposed launch and
convinced us that his initiative, established operations and vision were a good
fit. We are honoured that Mr. Seay and his organization are going to integrate
KIND into their operation so thoroughly."
The arrival of KIND Laundry Products in New Jersey is put into context by
Winning Brands CEO Eric Lehner: "I like the nuts and bolts attention to detail
that is going into this launch. It is a breakthrough for Winning Brands that
KIND can be delivered to the homes of thousands of potential customers
conveniently and efficiently. This is good for shareholders because it's a
no-nonsense business arrangement designed to provide profitability to the
participants, and special service to the consumer. It's a good sign for our
progress that such arrangements are now possible." South Jersey Water
Conditioning will also carry Winning Colours Stain Remover, the iconic new stain
removing product from Winning Brands, to round out its offering.
Winning Brands Corporation manufactures KIND Laundry Products for consumer and
commercial use as an eco-responsible alternative to traditional detergents. It
is gaining popularity for its highly concentrated formula, which is
High-Efficiency compatible. KIND Laundry Products are designed to be
professional grade in quality, but available to consumers for use at home. Main
production takes place at the Grand Rapids, Michigan facility of Surefil LLC
with some sizes manufactured at Winning Brands' St. Catharines, Ontario
facility. Winning Brands' full product range includes a variety of advanced
cleaning solutions, such as its non-toxic SMART(TM) Wet Cleaning solution
(alternative to perchloroethylene used in dry cleaning), Winning Colours Stain
Remover, CLEAN1(TM) -- the first choice in outdoor cleaning and TrackMoist(TM)
Dust Suppression Solution for dirt race tracks, construction sites and other
settings where water consumption is high because of the use of water trucks to
dampen outdoor dust. Winning Brands mission is to replace hazardous chemicals in
widespread use with safer alternatives. The initial focus is on cleaning
products.
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