Bebida Beverage Company (BBDA)

[dsoulliere]

Piranha set to bite into teen market in 2009

Published date: 17 December 2008 | Forward article | Print article

Piranha Spring Water is being marketed with the motto 'Take A Bite Out Of Thirst'
Bebida Beverage Company is looking to increase the presence of its Piranha spring water brand in the US, which was launched in September 2008.

The Las Vegas-based company, which secured a state distribution deal in 21 states for Piranha with the HT Hackney Company in October, stated that its primary focus before the end of the year was to expand Piranha Spring Water into additional retail locations in the country.


Bebida also said that it plans to run a national promotional push for Piranha, which will launch in the run-up to the holiday season this year, and will continue into the first quarter of 2009. Specific details behind the campaign, however, were not disclosed.

Bebida is projecting sales for Piranha Spring Water to be estimated at $14m for the first year within the retail distribution network.

The line is the first product being introduced by the company. In addition to spring water, the company is in the development stage of creating additional beverage offerings to be introduced into the marketplace, such as energy drinks.

http://foodbev.com/ArticleDetail.aspx?contentId=1936