Saturday, December 13, 2008 6:40:49 PM
It is so obvious it is beyond glaring. Kenny files trademarks for Violator and the French version, Violateur, on the same day. Then Kenny announces the perpetual license to all US Distribution and furher distribution in Europe of the FRENCH Leyrat Cognac. Kenny then files Leyrat as a trademark meaning they now own the name. More huge intellectual property. I have shown you the label from a Leyrat Cognac bottle being shown to distributors for advance ordering bearing the names of Drinks Americas Nasdaq: DKAM, and Violator Imports, LLC. The V, and the symbol used on that label are IDENTICAL to that filed and owned by Violator Management as trademarked in their business and is also pictured on this board up above in the iBox. Violator Management has formed a liquor import entity for an equity partnership, just as Dre formed Aftermath Beverage Company for the purposes of distributing his cognac and sparkling vodkas.
Chris Lighty, owner and CEO of Violator Management is perhaps the most Gung Ho of the Top 40 Entrepeneurs Under 40 in the country. His own subsidiary Brand Asset Group owned no trademarks in Glaceau Waters. Yet, he signed 50 Cent to the equity sharing deal with Glaceau, and within months was solely responsible for setting up and negotiating the buyout with Coke.
Lighty and 50 know the value of this being a public deal where Glaceau was private. Lighty will get Drinks in front of Goldman and the other big houses and get this story told quickly. They won't be in this for the back end payments. They want those warrants to cash and cash large for yet another enormous payoff. 50 will do his part with Drinks on his own TV show, movies, and appearances. His cognac will blow the others away. In fact, I wouldn't be surprised if Glory will be his own special blend to pick up that $199-$299 price tag on the shelf for the discerning upscale cognac connoisseur. But at this point, let's be content with Leyrat being his, and Lighty on the trail making it somebody else's for at least a billion or more.
As to when the news hits? Does it matter? The more time that goes by, the more time everyone else has to take advantage of a sure thing before the big boys start loading up.
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