Bebida Beverage Company (BBDA)

[Carter]

That's exactly the right word to use Green, "Sandbagging." It's obviously that's what BBDA is doing; they're gathering many relevant marketing/contractual/revenue data points for the purpose of optimizing the impact of an upcoming PR. When they chose to release it who knows; it's their business to manage. But the point is it seems they're winding up for a big swing.