The Cheesecake Factory (CAKE)

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In a press release dated December 5, 2008, The Cheesecake Factory Incorporated (the “Company”) announced the opening of its newest Cheesecake Factory restaurant at the Westfield Annapolis mall in Annapolis, Maryland on December 4, 2008. The restaurant contains approximately 8,300 square feet and 235 seats.This location is the first of the Company’s smaller prototype restaurants built to support its full menu, but at an investment cost appropriate for the restaurant’s size and expected volume, which will position the restaurant to deliver returns that are consistent with the returns from the Company’s larger restaurants. This opening also marks the Company’s final new restaurant opening for fiscal 2008 having met its goal of opening six Cheesecake Factory restaurants and the initial unit of RockSugar Pan Asian Kitchen this year.