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Wednesday, 06/23/2004 9:27:33 AM

Wednesday, June 23, 2004 9:27:33 AM

Post# of 27550
NTRZ is going to be getting some national TV coverage, which could have a possitive impact on their sales eventually:

NutraCea to be Featured on Medstar Advances, a Nationally Syndicated TV News Segment Reaching Millions of Viewers
Wednesday June 23, 7:01 am ET


EL DORADO HILLS, Calif., June 23 /PRNewswire-FirstCall/ -- Nutracea® (OTC Bulletin Board: NTRZ - News), a leading nutraceutical company, announced today that its novel stabilized rice bran (SRB)-based products and innovative stabilizing technology will be the subject of a Medstar Advances (http://www.medstar.com) news segment that will air on over 60 major U.S. television networks as well as Discovery Channel, HBO, Court TV, The Learning Channel, regional cable networks and international programming. The stations received the segment this week and will begin airing it from now until the end of June. Each market is limited to only one network to ensure a broader coverage area.
"It's a very exciting time for us. Our proprietary stabilized rice bran- based formulas continue to undergo scientific scrutiny at leading academic institutions for coronary heart disease, arthritis and diabetes and anecdotal reports are also pouring in as more and more people are reaping the health benefits of this nutrient-rich medical-grade rice bran. Now the media is catching on that this is quite possibly one of the most important medical discoveries in human nutrition in the past decade," said Patricia McPeak, CEO and Inventor of SRB.

Nutracea recently announced that they won the Nutraceutical's World Industry Innovator Award and were featured as one of seven finalists in the July issue. Their stabilized rice bran formulas will also be mentioned in upcoming issues of other nationally circulated publications like Vegetarian Times, First for Women, Alternative Medicine and Nutrition Business Journal.

About Medstar

Medstar Television, Inc. is America's leader in televised medical news and health information in business since 1980. Medstar provides innovative programming to broadcast stations and cable networks worldwide through their staff of award-winning medical journalists and television news professionals. The company serves broadcasters from all major U.S. television networks, as well as Discovery Channel, HBO, Court TV, The Learning Channel, regional cable networks and international programmers.

About Nutracea

NutraCea (OTC Bulletin Board: NTRZ - News) is focused on becoming one of the world's leading nutraceutical companies through the development and distribution of its proprietary stabilized rice bran "super foods," natural arthritic relief products for humans and animals and "all natural" cosmeceuticals and beauty aids. The company is headquartered at 1261 Hawk's Flight Court, El Dorado Hills, California 95762.

The matters set forth in this press release are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially. These risks are detailed from time to time in the company's periodic reports filed with the Securities and Exchange Commission including the company's Annual Report, Quarterly Reports and other periodic filings. These forward- looking statements speak only as of the date hereof. Actual sales of products may differ or vary from estimates as per the statement herein. The company disclaims any intent or obligation to update these forward-looking statements.

FDA Health Disclaimer: NutraCea's product-related statements have not been evaluated by the Food and Drug Administration. The company's products are not intended to diagnose, treat, cure or prevent any disease. Consult your physician before using any nutraceutical products.

To learn more about NutraCea's products, visit http://www.nutraceacorp.com.

To sign up for shareholder alerts, visit http://www.nutraceacorp.com/ir_alerts.html or simply send an email to alerts@nutraceacorp.com. For a shareholder package, visit http://www.nutraceacorp.com/ir_iik.html.

Public Relations Contact:
Adelman Communications
Margie Adelman (561-347-6768 office or 561-866-2215 cell)




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