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Thursday, 12/04/2008 9:08:05 PM

Thursday, December 04, 2008 9:08:05 PM

Post# of 326351
QR Codes/Search Specific Websites..an industry first!
A News Release from LuxuryEstateOnline.com

The Golik Group, a real estate team with John L. Scott in Bellevue, Wa. , is the first real estate team in the nation to roll out a program they say is "Marketing for the NEW market, the internet savvy market!" Brad Golik , of the three member team said " We are excited to roll out this program and give our listings ultimate exposure online." The program consists of two parts. Said Brad " The first part consists of our Search Specific websites. These are individual websites designed for each of our listings and unlike other single site listing websites, ours actually come up in specific searches on Google, MSN and Yahoo. That is hugely important when you consider that 85% of home buyers now begin their search online! For example if a person gets on Google and searches for Bellevue waterfront, our website www.BellevuewaterfrontEstate.com shows up in the #1 position. Searching for Sammamish waterfront homes? We have three websites show up on the first page including www.LakeSammamishEstate.com ." While many agents have begun to use single site websites for their listings, The Golik Group Team has been using them for years which accounts for some of their high search engine placements. That combined with proper Search Engine Optimization. Brad said "We rank very high Especially for such keyword searches such as Bellevue Luxury Homes or Bellevue Waterfront Homes and Estates!" When people are searching online for a home they usually start with a pretty broad search such as Bellevue Real Estate and then begin to narrow their search and focus on specific areas, this is where their "Search Specific" websites come into play.

The second part of the program is the introduction of QR Codes and relating them to a home buyers search. Said Brad " QR Codes are big in Japan and other parts of the world and will be here as well!" QR Codes are basically a bar code that will direct you to a specific website. For the Golik Group that means directing them to one of their "Search Specific" websites. " A buyer that is sitting in front of a listing will be able to take his or her smart phone and snap a picture of the QR Code and immediately be directed to that listings own exclusive website that features big , rotating photos of the home. Buyers will be able to view many more photos online than what they are able to see on a flyer". Brad also added " A new generation of home buyers will begin to use smart phones as their main source of internet connectivity and they will be introduced to a much more interactive experience than what a flyer can give them. Condo buyers walking on downtown streets will be able to stand in front of a condo building and snap shots of QR Codes that will direct them to exclusive listing websites of condos within that building!" The possibilities seem to be endless with technology as it relates to real estate. Times are changing in real estate and so are the marketing methods of agents who want to survive in new and ever changing. The Golik Group are the first to see the benefits of individual "Search Specific" websites and now combining those sites with the future of QR Codes. "Our websites were designed with large photos above the fold, that way when the website comes up on your smart phone you get to see big, clear photos that project your listing in the best possible way." He also added "www.EstateAtTheReserve.com is one of our current listings that we are marketing in different ways with QR Codes. " For a video tour How QR Codes can be used go to : http://www.wellcomemat.com/video/8376417527


Just snap a photo with your smart phone and go! (Free NeoReader download needed.)

http://activerain.com/blogsview/821129/QR-CodesSearch-Specific-Websitesan-industry-first

http://www.wellcomemat.com/wa/bellevue/real-estate-agent/brad-golik/profilevideo/8376417527.html#wrapper


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