American Rare Earths and Materials Corp. (fka AREM)

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Element 21 Golf Announces 250% Growth in Retail Outlets
Thursday December 4, 10:20 am ET

TORONTO--(MARKET WIRE)--Dec 4, 2008 -- Element 21 Golf Company (OTC BB:ETGF.OB - News) (Frankfurt:BJQ.F - News), the leading manufacturer of advanced Scandium Alloy golf and fishing equipment, announced today that it has expanded distribution for its unique line of golf and fishing products. The Company's golf and fishing product lines are now carried in 450 stores, an increase of 275 stores from year-end (June 30, 2008).

The 450 store count does not include many of the national chains, as the majority of the Big Box stores locations are coming on board in the 2009 season. Geographically, Element 21 equipment is well represent by retailers in 30% of the USA only, so that 70% of the USA territories are open for expansion and introduction of Element 21 fishing rods -- The Carrot Stix(TM). This means that Element 21 growth will continue even in this difficult economic environment. To date, Element 21 Sales continue to be strong during the holiday season and based on the pre-orders for the spring 2009 delivery.

"Our footprint has increased by 2.5 time in the last 4 months, indicating significant market penetration of the Carrot Stix(TM) . Our strong revenue growth reflects the consumer demand for our unique brand of golf and fishing products," said Nataliya Hearn, President and CEO of Element 21. "As our results reflect, growing numbers of golfers and fishing enthusiasts seeking a competitive edge are selecting Element 21's products."

About Element 21 Golf Company:

Element 21 Golf Company develops and markets award winning golf and fishing products made from the Company's next-generation, proprietary Scandium Alloys. Element 21's high performance products deliver dramatic improvements in distance, consistency, accuracy and feel over the most popular products in the US $5.5 billion golf and the US $48 billion international fishing markets.

Originally developed for advanced aeronautics in jet fighters, Element 21's patented Scandium Alloys provide the highest strength-to-weight ratio of any material currently used in sports -- 25% improvement over Titanium, 40% improvement over Graphite/Epoxy, 52% improvement over Aluminum, 70% improvement over Steel. They also provide unique vibration dampening properties resulting in products with unprecedented feel over competing materials.

Element 21 Golf Company has recently expanded its product line to include fishing equipment that has quickly secured international recognition by winning several top honors at ICAST 2008 and ICAST 2007, the world's largest sports fishing trade show.

Forward-Looking Statements

Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements" pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements" are based on expectations, estimates and projections at the time the statements are made, and involve risks and uncertainties which could cause actual results or events to differ materially from those currently anticipated, including but not limited to delays, difficulties, changed strategies, or unanticipated factors or circumstances affecting e21 and its business. A number of these risks and uncertainties are described in e21's periodic reports filed with the Securities and Exchange Commission. There can be no assurance that such forward-looking statements will ever prove to be accurate and readers should not place undue reliance on any such forward-looking statements contained herein, which speak only as of the date hereof. Element 21 undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.


Contact:

Company Contacts: Investor Relations: Gregory S. Lowe/John R. Exley, III Acorn Management Partners, LLC Toll Free: 866-491-3739 Direct: 678-368-4002 http://www.acornmanagementpartners.com [e-mail]