SpendSmart Networks Inc. (fka SSPC)

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The Socialwise Gimme! application emerges out of BETA and will be available to over one hundred million Facebook users to easily organize group gifts for friends and family

Dec 3, 2008 08:30:04 (ET)


SAN DIEGO, Dec 03, 2008 (BUSINESS WIRE) -- Socialwise, Inc., a wholly owned subsidiary of ideaEDGE, Inc. (IDAE, Trade ), today announced that its internally developed application, Gimme!(TM), will be available to over a hundred million Facebook users by December 4, 2008. Gimme!(TM) is a group gift card application powered by the Socialwise(TM) Group Gifting Platform. The technology integrates eCommerce transactions into the natural flow of social interactions among friends on social networks.

This exciting new technology allows a group gift to be created for any occasion via Gimme!(TM). Users of Facebook will be able to choose a gift card from a collection of top retailers, and then invite friends and family to contribute to the gift. The gift card is then sent to the recipient with the amount contributed by the group.

Gimme!(TM) provides an easy way for users to organize a group gift for friends, family, or themselves, allowing multiple people to contribute to a gift card. Gimme!(TM) features gift card brands from more than 30 popular retailers. The gift is completely personalized, as the recipient of the gift card is able to choose the gift of his or her choice.

Jim Collas, CEO of ideaEDGE, noted, "The Gimme!(TM) group gifting application was designed expressly for social networks, and it provides a mechanism for social eCommerce in the $100 billion gift card market. Gimme!(TM) allows users to organize a group gift for anyone by allowing users to contribute to a gift card from our wide-range of popular retailers including Amazon.com(R), Gap(R), Banana Republic(R), REI(R), and PacSun(R)."

Socialwise(TM) is the first company of its type, melding the explosive Internet phenomenon of social networking with the development of platforms that integrate traditional eCommerce products and services into the latest social network applications.

The Socialwise(TM) Group Gifting Platform; the engine behind Gimme!(TM), will enable multiple individuals to easily contribute to a gift card in the Facebook social network environments via various applications. The Socialwise(TM) Group Gifting Platform is currently accessible to 3rd party developers to create proprietary group gifting applications. For example, the group gift functionality of the Socialwise(TM) Group Gifting Platform is being integrated into Birthday Cards(TM), a popular birthday calendar and event application developed by RockYou!, the largest developer of social network applications, and is scheduled to be available to users in December 2008. The RockYou! Birthday Cards(TM) application has more than eight million registered users and is one of RockYou!'s top applications. Birthday Cards(TM) users will be able to make group gifting available to friends and family via the Socialwise(TM) Group Gifting Platform.

About Socialwise, Inc.

Socialwise, Inc. combines the explosive growth of targeted online commerce, application development, and group interaction by developing platforms that integrate traditional eCommerce products and services into the latest social network applications such as Gimme!(TM) and BillMyParents(TM). Socialwise(TM) also enables application developers access to its platforms and tools needed to build and integrate eCommerce transactions into their applications. The Company is headquartered at 6440 Lusk Blvd., Suite 200, San Diego, CA 92121 and can be contacted at 858-677-0080 or www.ideaedge.com .

Certain statements contained in this press release are "forward-looking statements" within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.

SOURCE: ideaEDGE, Inc.


ideaEdge, Inc. Investor Relations Contact:
Soames Haworth, 858-764-4346
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ideaEDGE, Inc. Media Relations Contact:
Jan Strode, 619-890-4040
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