Young Broadcasting Inc. Class A (fka YBTVQ)

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Advertising revenues look good for KRON!


San Jose Magazine ending publication after 11-year run

The December issue of San Jose Magazine — hitting mailboxes and newsstands in the next few days — will be its last after 11 years of publication.
The mag is still making money, but publisher Gilbert Sangari says it's time to shift resources to the company's fast-growing video-production arm, which was launched three years ago.
By next month, the company will be producing more than two dozen 30-minute shows a month for KRON-TV under the "Best of the Bay" label, featuring everything from Italian restaurants to tanning salons in five Bay Area counties (The features also appear on www.bestofthebaytv.com).
Sangari says he's been hiring more people for the TV ad sales staff and that he's looking at expanding into the Southern California market in 2009.
"We've really gone all out since March, and we tripled the business," he said.
But managing both enterprises stopped making sense for Sangari, 50. Because the TV work was pulling in a lot more advertising dollars, he made the emotion-laced decision to end the publication he started in 1998.
"I've been battling with this for almost a year now," Sangari said. "I wish I could have someone come in and run the magazine, but I can't. It's my baby."
It'll be sad news for readers of the 34,000-circulation mag, which had regular columns from familiar Silicon Valley faces including Leigh Weimers, Murry Frymer, Larry Gerston
Advertisement and Carl Guardino. Some of its features will continue on its Web site (www.sanjosemagazine.com).
"I'm sad about it, but I wanted us to go out on top," Sangari said.

Source: http://www.mercurynews.com/ci_11025014?source=most_emailed