Winning Brands Corporation (WNBD)

[Romak3]

TUCSON, AZ, Nov 20, 2008 (MARKET WIRE via COMTEX) -- Winning Brands Corporation
(PINKSHEETS: WNBD) (FRANKFURT: WMU) (www.WinningBrands.ca) reports that its
Winning Colours Stain Remover will be taken into inventory and be put into
immediate distribution by Tennessee's H.G. Lipscomb & Company -- a hardware
distributor founded in 1892. The announcement was made by Winning Brands Senior
V.P. Lorne Kelly at the 2009 PRO Group/DA Executive Planning Conference:
http://www.pro-group.com/Pages/AboutUs/AboutUs.asp. The announcement coincides
with PRO Group granting Lipsomb the Merchandising Distributor-of-the-Year Award
during ceremonies earlier in the day for excellence in Lipscomb's implementation
of PRO Group merchandising initiatives and Lipscomb's excellence in fulfillment
standards. H.G. Lipscomb & Company is a member distributor of PRO Group. Winning
Brands had earlier obtained formal vendor status with PRO Group but is now
getting traction with its distributor members as the word spreads at the grass
roots level that Winning Colours Stain Remover is a significant new product to
the industry. The 2008 conference was held in conjunction with Distribution
America, a well-known distributor services company.

Winning Brands CEO Eric Lehner puts the development into perspective. "People
can see that we are systematically enlarging Winning Colours Stain Remover's
presence amongst distributors serving thousands of independent retailers in this
sector nationwide. We are after a mix. A variety of sizes, geographic focus and
areas of expertise amongst distributors and retailers is the best arrangement
for a strong brand, because it protects Winning Brands from over reliance on any
one source of business. The Lipscomb family has been involved in this
distributorship for generations and from what I hear about the latest crop of
young Lipsombs who are still kids, we may be lucky enough to see this Tennessee
tradition carry on for decades to come. How proud we are that this venerable
Tennessee family institution has chosen to make Winning Colours Stain Remover a
part of their operation for the benefit of their customers," remarks Lehner.

As Winning Brands' operational presence in the USA grows, additional team
members are taking charge of the newest assignments. In the Southeast, this
includes C.E. Norman, Key Account Manager. Mr. Norman's years of experience
include Retail Store Management and Director of Sales for several large
corporations. His view of the development with H.G. Lipscomb & Company is to
provide headquarters personnel and the Lipscomb sales force with marketing ideas
and sales tools to inform their members that Winning Colours Stain Remover will
be a "win-win" product for all parties.

Lorne Kelly adds that there have been other developments at the PRO Group
conference that will be assimilated and announced in due course as arrangements
of various kinds are implemented to deepen the penetration of Winning Colours
Stain Remover to the sector. "Our goal is simple -- wherever paint is sold,
Winning Colours has a role to play. Winning Colours makes paint clean-up easy
like nothing else -- period. And this is just one of several sectors in which
Winning Colours Stain Remover can earn the reputation of being North America's
favourite stain removing product."

Winning Brands Corporation manufactures Winning Colours Stain Remover for
consumer and commercial use as an eco-responsible alternative to traditional
solvents. It is gaining popularity for its uncommon gentleness to skin and
delicate surfaces while still being a powerful and versatile stain remover. Main
production takes place at the Grand Rapids, Michigan facility of Surefil LLC
with some sizes manufactured at Winning Brands' St. Catharines, Ontario
facility. Winning Brands' full product range includes a variety of advanced
cleaning solutions, such as its non-toxic SMART(TM) Wet Cleaning solution
(alternative to perchloroethylene used in dry cleaning), KIND(TM) Laundry
Products, CLEAN1(TM) -- the first choice in outdoor cleaning and TrackMoist(TM)
Dust Suppression Solution for dirt race tracks, construction sites and other
settings where water consumption is high because of the use of water trucks to
dampen outdoor dust. Winning Brands mission is to replace hazardous chemicals in
widespread use with safer alternatives. The initial focus is on cleaning
products.