e.Digital Corporation (fka EDIG)

[emit]

OT - Not... ie., they can preview, but can they plug into portables.

RedDot is Being very quiet.

Note bold..

Trans World Entertainment/FYE and Interactive Objects Launch New In-Store Multimedia Station

Bellevue, WA - October 24, 2001 - Interactive Objects 'iObjects' (OTC: OBJX), a leading designer of embedded software and hardware solutions for digital media appliances, and Trans World Entertainment Corporation (Nasdaq:TWMC), the nation's largest mall-based specialty music retailer, today announced the launch of Trans World's new Listening and Viewing Station (LVS) system at its flagship FYE store in Rockefeller Center, New York City.

The LVS system connects multimedia preview stations within any single store location to a Microsoft XP server that provides access to all of the songs and videos from the store's catalog of titles. Using Windows Media 8 technology to store and stream content, songs and videos can be accessed and previewed from any device at any time. The system will roll out to 21 stores in 5 major markets across the U.S. by the end of November and is part of an overall strategic initiative to re-brand the Company's 730 mall-based specialty stores and its web site under a single, unified brand, FYE (for your entertainment). The additional stores are scheduled for a phased rollout beginning in 2002.

The LVS device, which was designed by iObjects, is one of the first to support Microsoft's Windows Media 8 technology; incorporating both WMA audio and MPEG level 4 video playback. The device contains a UPC bar code scanner and content recognition software that matches bar code data with the content's metadata stored on a server. Shoppers simply scan any CD or DVD in the store to access a particular song or video. The LVS device also features a proximity-based recommendations engine that helps guide customers to similar content in the area surrounding the device.

"This system represents a major breakthrough in distributed media systems design," said Dennis Tevlin, President and CEO of iObjects. "We have created a low cost, state of the art system that can gracefully evolve to incorporate new features and services such as Microsoft's .NET-based technologies. The LVS system represents the vanguard of a new type of multimedia experience in retail, hospitality, exhibition and in-seat entertainment. Trans World is at the forefront of this revolution."


The re-branding initiative is the result of an 18-month in-depth analysis of the changing entertainment marketplace, the technology revolution and the emerging wired lifestyle, as well as extensive customer research. It is designed to drive sales and build brand equity by increasing the number and consistency of customer touchpoints and increasing efficiency in advertising and marketing functions. FYE will create a more relevant shopping experience for consumers, expanding product selection across the entertainment spectrum.


"Our objective is to leverage our expertise in music and entertainment to build long-lasting relationships with our customers, said Trans World Vice President of Marketing, Mark Hogan. "Our partnership with innovative technology companies such as iObjects helps move us closer towards achieving our goal of broadening our customer base while fully realizing the benefits of a multi-market, multi-channel strategy."

About Trans World/FYE
Trans World Entertainment is a leading specialty retailer of music and video products. The company operates retail stores, including 700 mall-based FYE locations in 46 states, the District of Columbia, the U.S. Virgin Islands, Puerto Rico and an e-commerce site, fye.com. Freestanding locations include FYE, Coconuts Music and Movies, Strawberries Music, Specs and Planet Music.

About Interactive Objects, Inc.
Interactive Objects is a leading designer of digital media appliances for the converging Internet, digital media, entertainment and consumer electronics markets. iObjects' flexible platform design allows it to develop a wide range of multimedia devices quickly and cost effectively. These include portable digital audio players, home jukebox systems, digital car stereos, Internet radios, home media servers, set top boxes, in-seat entertainment systems, commercial music systems, and media kiosk systems. iObjects provides consulting and custom product design services, and licenses its Dadio™ digital media operating system and Dharma™ digital media reference platform to leading consumer electronics companies worldwide.


Interactive Objects is headquartered at 12600 SE 38th, Suite 150, Bellevue, WA 98006, USA. Interactive Objects is listed on the OTC.BB under the symbol "OBJX" and on the "Third Segment" of the Frankfurt Stock Exchange under the symbol "IOX" and German securities code WKN: 913011. The Company can be reached on the web at http://www.iobjects.com/.


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