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Thursday, June 17, 2004 4:26:22 PM
One record label going with Sunncomm could be a fluke, two is a trend. If you look back on the BMG deal, this is exactly how it began, with a pr to use the technology on their promo CD's, obviously in order to become comfortable with the technology before committing to more... very reasonable.
The shorts (Hedge Funds) have taken great delight at crushing shareholder enthusiasm... each time we post positive news, they hammer the stock as if to send the message that this latest news really isn't significant... but it is.
This strategy may work for the short term, in the longer term however, Sunncomm is breaking out of the box it has been in for over a year and there is not going to be any way to put the genie back in the bottle when they are done.
EMI is not the only label that has been working with Sunncomm, you could guess the others, Sony, Time Warner, Universal, Apple etc and I expect to land all of these prior to Christmas.
Sunncomm has taken a lot of hits for credibility issues, however, by this time next year we will be posting significant revenues and revenues don't lie.
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