we need to market this baby...LA Times article & my comment: <a href="http://latimesblogs.latimes.com/money_co/2008/11/used-to-be-when.html?cid=139515774#comments" target="_blank">http://latimesblogs.latimes.com/money_co/2008/11/used-to-be-when.html?cid=139515774#comments</a>