Eternal Image Inc (fka ETNLQ)

[Soulful Strength]

This article was in the Boston Globe South section.
Joe


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Sox fans forever
November 16, 2008

ABINGTON
Customers of the Magoun-Biggins Funeral Home can now take their passion for the Red Sox with them to the grave. The Union Street parlor recently began offering a Red Sox line of caskets. "We took delivery of these caskets on Oct. 27, and we've already had one family preplan their father's funeral with a Red Sox casket," said funeral home co-owner Bob Biggins. "It's creating quite a bit of conversation." Biggins said the national company Eternal Image began negotiating with Major League Baseball three years ago to offer caskets with team logos. "It's been a labor of love for that company and it finally came through," he said. "Funerals now have really become about celebrating life." He said his Red Sox caskets are priced in line with similar caskets. "It's not beyond the realm of possibility that you could one day see a Patriots or Bruins logo on a casket," he said. - Robert Carroll