Wednesday, November 12, 2008 11:52:08 PM
Sounds a lot like Neomedia...
http://www.latimes.com/business/la-fi-disney12-2008nov12,0,4711602.story
Excerpt:
"Charles Golvin, an analyst at Forrester Research, said location-sensitive applications like the one Disney and Verizon are planning are considered the next wave of marketing and advertising. And consumers are willing to surrender some of their personal privacy in exchange for receiving something of value."
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