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Wednesday, 11/05/2008 9:09:59 AM

Wednesday, November 05, 2008 9:09:59 AM

Post# of 2594
NEWS - Detroit International Auto Salon Exhibitors Cross 100 Threshold -- More on the Way
Wednesday November 5, 8:00 am ET

ALLEN PARK, MI--(MARKET WIRE)--Nov 5, 2008 -- DIAS Holding, Inc. (OTC BB:DSHL.OB - News)

"We have broken through a significant hurdle in our first year of operation," stated Michael Wesney, President of the Detroit International Auto Salon (DIAS), as he announced today that the number of exhibitors showcasing their products at the Allen Park, Michigan facility topped 118. "The Detroit International Auto Salon is strategically unique to the US, following successful auto malls and auto salons in Japan and China where huge tracts of commercial real estate are devoted to year-round exhibition of new and used automobiles, parts, accessories complemented with hotel, restaurant, convention, and other services that attract and keep the car enthusiasts coming back for more," Mr. Wesney explained. For an example, Mr. Wesney pointed to the Tianjin Airport International Auto Park located approximately an hour drive southeast from the Chinese capital of Beijing.

Source: DIAS Holding, Inc.

Example of Tianjin (China) Auto Mall Building

"Our vision for the Detroit International Auto Salon is to create a master-planned center of automotive product and service excellence, that provides the consumer/buyer a one-stop shopping array for everything automotive related," stated Eric Huang, Chairman and CEO of DIAS Holding, Inc., the parent company of the Detroit International Auto Salon. Citing other international auto mall examples, Eric highlighted, "The Tianjin auto park reported in January this year that it achieved 5 billion Chinese Yuan in sales. That is approximately equivalent to US$735 million. If we can achieve a portion of that success here in the Motor City, I am confident that our supporters, from the local government to our shareholders, will feel we have created something special."

Sources at the Detroit International Auto Salon cited the Tressa Yokohama Auto Mall, and the Nissan Carest Zama center in Japan, and the recently announced Kowloon Bay Integrated Auto Mall, having 250,000 square feet under one roof, as examples of the DIAS business model, where continuous showcasing of automotive products are supplemented by destination services, such as lodging, restaurants, and entertainment. The DIAS facility in Allen Park is capable of expanding to over 300,000 square feet, and discussion is underway for a new facility near the Detroit Metro Airport, one of the nation's busiest hubs.

"If you have followed our recent and previous news releases, we are on track with the creation of exhibitor feeder channels in some of the major automotive manufacturing municipalities and centers in China," summarized Mr. Wesney.

http://biz.yahoo.com/iw/081105/0448376.html

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