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Bringing the Olympic Spirit Closer to Home

Samsung Unveils Opportunities for Consumers to Connect to the 2004 Olympic
Torch Relay

RIDGEFIELD PARK, N.J., June 14 /PRNewswire/ -- With the arrival of the
global Olympic Torch Relay in the U.S. this week, Samsung Electronics is
launching online, retail and on-the-route initiatives to bring the upcoming
Olympic Games in Athens closer to home for Americans nationwide. An
award-winning telecommunications leader and a presenting partner of the 2004
Olympic Torch Relay, Samsung is introducing new ways for fans to experience
the world's most-watched sporting event.
"Samsung is known for its cutting-edge technology so we wanted to use this
expertise to give people a real-time connection to the Olympic spirit, " says
Peter Weedfald, senior vice president, Samsung Electronics America. "With the
first-ever global Olympic Torch Relay, we can bring a very special Olympic
moment to people around the world. All of our programs are meant to connect
people to each other, to the athletes and to the Olympic movement."

New Website For Fans
To inspire the Olympic spirit across the U.S., Samsung has developed an
integrated microsite in honor of Samsung's sponsorship of the Olympic Torch
Relay. It can be found through online promotions running on Samsung's
inventory of over 350 permanent banners on top websites including sports sites
such as ESPN, Sports Illustrated and NBC or by going to
http://www.samsungusa.com/olympics. The microsite has many features but the
highlight is a contest giving consumers a chance to win a trip for two to the
Olympic Games in Athens or one of fifty new Samsung a680 video phones.
To promote the Olympic spirit, Samsung has also included a section
featuring the profiles of Samsung's U.S. torchbearers and an eRelay section
that simulates the passing of the flame by allowing consumers to pass
electronic messages to friends and track the entire path of their message
around the world on a map. Last but not least, visitors can try out their
gaming skills and win prizes with online games simulating the sports that
global athletes will compete in at the Athens Olympic Games.

Special Retail Offers
Beginning August 1st at participating Best Buy stores, the first 20,000
consumers to purchase a Samsung wireless handset during the promotional period
(ending August 15), will receive a limited edition, ROOTS $25 "Team USA"
Olympic item from Samsung and Best Buy.

Along The Olympic Torch Relay Route
In the four U.S. cities on the Athens 2004 Olympic Torch Relay -- Los
Angeles, St. Louis, Atlanta and New York - Samsung will help connect fans to
the excitement of the day and entertain crowds that line the route. A
traveling Samsung caravan consisting of three vehicles with LED screens and
speakers will capture the crowds and activity on screen to ensure no one
misses any of the action as the Olympic Flame makes its way through their
city. In addition, the Samsung "Spirit Team" will travel with the caravan and
distribute fun keepsake premiums to the fans as they await the arrival of
local torchbearers.
At most city celebrations, locals can pose as torchbearers at the Samsung
Consumer Experience Tent, where they can have their digital photo taken with
an Olympic torch in hand and a dynamic Athens themed backdrop for a memorable
photo that will be printed to take home and share with friends and family.
Samsung has created an experience for children as well with the Samsung Soccer
Challenge that allow youth to score and win prizes. Olympic Torch Relay
premiums will also be given out at the consumer experience booths.

Advertising
Samsung Electronics will advertise the Olympic Torch Relay locally in
major papers in each relay city as well as through broadcast advertising.
Samsung has teamed up with NBC, the official broadcaster of the Olympics, to
create a marketing program to promote the spirit of the Olympic Games in
Athens, Samsung's telecommunication sponsorship and Samsung's telephone
promotions in the US.
The 2004 Olympic Torch Relay will be the first and longest global relay,
spanning five continents to symbolize the five Olympic rings. In the U.S.,
the torch will make stops in four cities -- Los Angeles (6/16), St. Louis
(6/17), Atlanta (6/18) and New York (6/19) -- the most cities in any country.
Samsung's involvement with the Olympic Games began in 1988 as a national
sponsor for the Seoul Olympics. In 1998, Samsung became the worldwide
wireless telecommunications equipment sponsor for the Nagano Winter Games with
continued sponsorship at the 2000 Summer Games in Sydney. Samsung recently
reaffirmed its strong commitment to the Olympic Games by signing up to
continue its sponsorship in the wireless communications equipment category for
the 2006 Torino Olympic Winter Games and the 2008 Summer Games in Beijing.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in telecommunication
technology. Samsung Electronics employs approximately 88,000 people in 89
offices across 46 countries. The company is the world's largest producer of
CDMA mobile phones. Since 1997, Samsung has been the Olympic Partner in the
wireless communications equipment category. For more information, please
visit http://www.samsung.com

About Samsung Telecommunications America
Samsung Telecommunications America, a Dallas-based subsidiary of Samsung
Electronics Company, Ltd., researches, markets and develops wireless handsets
and telecommunications products throughout North America. For more
information, see STA's website at http://www.samsungusa.com/wireless.

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