don't remember...DivXNetworks, India's Ittiam in video technology pact
Posted on Thu, Jun. 26, 2003
BANGALORE, India (AP) - California video technology company DivXNetworks has entered into a software alliance with India's Ittiam Systems to bring high-quality digital video to consumer appliances such as television set-top boxes, camcorders and cell phones.
The two companies will jointly develop software to enable these gadgets to offer the quality of a digital video disc player, Srini Rajam, chairman and chief executive officer of Ittiam Systems, said Thursday in India's high-tech city of Bangalore.
The new software would be embedded into semiconductors made by Texas Instruments, whose software center in Bangalore provides design guidance and some software tools for the new alliance, Rajam said.
San Diego-based DivXNetworks offers a video compression technology called DivX Video, based on the Moving Picture Experts Group-4 standards, also called MPEG 4, which enables a complete movie to be saved on a compact disc.
Rajam said this technology is so far available for playing digital video on a computer and the alliance would extend this to portable gadgets.
He said a consumer electronics company in the Far East is designing a camcorder with a chip from Texas Instruments that will include the new software. The camcorder will hit the market before the middle of 2004, he said.
Rajam declined to name the Far East company.
Ittiam supplies embedded software to Texas Instruments and has a tie-up with Texas-based Silicon Laboratories to make versatile chips for high-speed modems.
----------
On the Net:
DivXNetworks: www.divxnetworks.com
Ittiam Systems: www.ittiam.com
