Hi Mid,
The funerary industry is a funny animal when it comes to an economical situation that we are in the midst of.
Customized Caskets "not" high on the priority list?? Usually tends to go the opposite way:) As Lurker has mentioned and others, there are usually Insurance Policy's that will cover aa customized casket or urn such as EI is marketing. Seeing the product in real life at that FH display Mid will seal the deal.
You've got to "Trust Me" mid on this one, because this is where I made the most $$. Go figure:) People tend to spend more in the funerary industry when things are Bad, like they are now!! Family loved ones see these caskets and Urns and there Radar Screens will be zeroed in on that product. The timing is right Mid for EI:)
Try and tell a loved one in this most delicate time of need Mid that these EI caskets and urns are "fluff products".
You may want to re-think your thoughts on this post:)
Yours Always in Eternal Faith,
Heppie:)
"Keep your feet on the ground and keep reaching for those ETNL stars"