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Re: CombJelly post# 37721

Thursday, 06/10/2004 10:06:03 AM

Thursday, June 10, 2004 10:06:03 AM

Post# of 97871
It's difficult to believe that an executive as rational and disciplined as Ruiz has not made plans to improve marketing. Given production transition issues and temporary capacity restraints, he is allowing the buzz from new products and design wins to create free or low-cost publicity among enthusiasts and IT departments. As capacity increases and with it revenues, I would expect to see a larger marketing budget and hopefully the hiring of some fresh help in-house or through agencies.
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