Transaction Growth
E-commerce in the U.S., excluding travel, totaled $174.5 billion in 2007, up about 21% from the year before, according to Forrester Research. The market tracking firm expects nearly a 17% jump in 2008, to $204 billion.
So the rate of growth is slowing. But Forrester still expects online retailers to add more than $30 billion a year in sales in each of the next five years. By 2012, Forrester expects non travel-related online sales to equal 11% of total spending, from 6% in 2007.
"The reality is, there's a channel shift, and consumers are in fact spending dollars online that had previously been spent in stores," Forrester analyst Sucharita Mulpuru wrote in a market report.