Personally I for one didn't think this company would be any major threat to the established funeral industry. Like gov't, the funeral industry is like a dinosaur, slow to change. I saw this as a niche market in an established industry. Inroads to niche markets have proved successful in many old established industries. As far as a business plan, it seems to be working quite well for a startup company. Will it succeed? I think so, but I wouldn't give a 100% guarantee. It comes down to the old risk/reward. It's why most people play penny stocks. It's far more likely that a 1¢ stock will go to 10¢ than a $10 stock will hit $100. It's also far more likely that a 1¢ will go belly up than a $10 stock. Mistakes have been made in the past. Yet they have patents and products(see posted pics). The uplisting will provide the transparency needed to stimulate investment. I don't look for "to the moon" numbers in the initial K and Q. I will look for rising numbers in the future Ks and Qs. Those are the stats that investors look for in a growing company.
........al
