Strategic Update from Growers Direct Coffee Company's President & CEO
Monday October 13, 8:45 am ET
SAN FRANCISCO--(BUSINESS WIRE)--Growers Direct Coffee Company, Inc. (OTCBB: GWDC - News) announced a strategic update today.
ADVERTISEMENT
GWDC’s President & CEO, Mick Rynning, stated, “It’s been nearly two months since I came on board with Growers Direct Coffee Company. Since that time, our team has been diligently working to assess the current state of affairs in the company, which we have now completed in a comprehensive Strengths, Weaknesses, Opportunities and Threats (SWOT) assessment. Subsequently, our team has made considerable effort to solidify our, “Tree to Cup,” vertical integrated strategy, which sets the course for our future success in growth of the company, meeting our customer’s needs, acquiring new customers, as well as improving the investment position of all current shareholders.”
Mick continued, “So far, all strategies have advanced forward and a series of press releases will be made upon successful conclusion of strategic ventures. Some of our strategies are significant, innovative, and are not currently being pursued by our competitors, which is why it's been "close to the vest". We believe our market approach is innovative and we intend to become an industry leader as we advance.”
Mick further added, “It’s at times like these, in our current economic conditions, that only the most smartly strategized and funded companies will be the “lights in the darkness” of the current market. The coffee segment is a good recession-resistant place for some of the smart money right now, especially with our new viable, effective and executable strategic plan. We are in discussions to secure funding for our new strategic plan, and news of that funding, as well as an outline of the new plan will be forthcoming.”
In closing, Mick stated, “I cannot overstate the importance of our team taking the necessary time to develop our new strategic plan, for it is the foundation of all our successes. In the immortal words of Sun Tzu, “This is the art of strategy. It is the most important skill in the nation. In situations of life and death, it is the way of survival or extinction.” At Growers Direct Coffee Company, we fully intend to be both survivors and growers, as we execute our “Tree to Cup” vertically integrated strategy. Our Tree to Cup strategy is an excellent business model that allows our company to pursue opportunities, in spite of these challenging times."
