Biotech Values

[apljack]

I agree, Groopman's book is an excellent read and an excellent application of heuristics, a cognitive science application of how we fit information into what is either available to us (the availability Heuristic), or how well it fits into already developed cognitive models (representitive heuristic).

This is the work of Kahneman and Tversky, two of the brightest psychology theorists in some time.

For more information, start here:

http://en.wikipedia.org/wiki/Daniel_Kahneman

aj