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Monday, 06/07/2004 3:37:52 PM

Monday, June 07, 2004 3:37:52 PM

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Midwest Wireless Helping Rural Cellular Corp. Bring BREW to Its Customers


Two Regional Wireless Providers Announce their Own First-of-its-kind BREW
Development on the First Day of BREW 2004 Developers Conference

SAN DIEGO, June 7 /PRNewswire-FirstCall/ -- Regional wireless providers
Midwest Wireless and Rural Cellular Corporation (RCC) today announced an
agreement which will enable RCC to bring BREW(TM) services to its customers
using Midwest Wireless' already existing BREW service platform. This is the
first such "BREW hosting" agreement for Midwest Wireless.
BREW offers an extensive line of sophisticated entertainment applications
and communication services that can be downloaded onto a compatible wireless
phone.
Midwest Wireless, which has been offering BREW-based services to its own
customers since August 2003, will help facilitate RCC's launch of the service
to its customers in July of this year.
"By hosting the BREW services for RCC, Midwest Wireless is able to more
fully utilize our existing BREW platform, while helping make BREW available to
a much larger audience," said Tom Riley, Vice President of Market Operations
for Midwest Wireless.
"We are committed to expanding wireless offerings for our customers and
working with Midwest Wireless to deliver BREW allows us to do so with great
efficiencies of resources," said Ann Newhall, Executive Vice President and
Chief Operating Officer for Rural Cellular. "We are very pleased with the
robust variety of applications BREW provides."
"The collaboration between Midwest Wireless and RCC is exciting as it
enables an even greater proliferation of wireless data in the United States,"
said Peggy Johnson, president of QUALCOMM Internet Services. "The flexibility
of the BREW solution provides scalability, allowing operators such as RCC to
access and offer robust data services to their subscribers without having to
spend valuable time and internal resources to build a system from the ground
up."

About QUALCOMM
QUALCOMM Incorporated ( http://www.qualcomm.com ) is a leader in
developing and delivering innovative digital wireless communications products
and services based on the company's CDMA digital technology. Headquartered in
San Diego, Calif., QUALCOMM is included in the S&P 500 Index and is a 2003
FORTUNE 500(R) company traded on The Nasdaq Stock Market(R) under the ticker
symbol QCOM.

About Midwest Wireless
Based in Mankato, Minnesota, Midwest Wireless is a leading regional
wireless services provider with more than 370,000 customers in Minnesota, Iowa
and Wisconsin. With a company-wide focus on customer satisfaction, Midwest
Wireless has one of the highest customer loyalty rates in the industry.
Midwest Wireless offers wireless phone services, as well as mobile Internet
access on phones and wireless devices at speeds up to 70K. In select areas,
the company also offers High-Speed Wireless Internet, a fixed wireless
broadband service that delivers high-speed internet access to homes and
businesses at speeds ranging from 256K to 1.5M. More information on Midwest
Wireless is available at http://www.midwestwireless.com .

About Rural Cellular Corp.
A leading rural service provider headquartered in Alexandria, Minnesota,
Rural Cellular Corporation (Nasdaq: RCCC) was established in 1990 and
conducted its initial public offering in February 1996. RCC serves more than
750,000 wireless customers in 44 markets in the Midwest, Northeast, South and
Northwest Regions. From its array of services including cellular, paging, long
distance and PCS, RCC tailors its offering to address the needs of each of its
rural markets in 14 states. Additional information about RCC is available at
http://www.rccwireless.com .


http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=SVBIZINK1.story&STORY=/www/story/06-07-2004/00...
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