PFMH.OB to Launch Marketing and Sales Blitz
Today after the bell, Performance Health Techonlogies announced that CEO Robert D. Prunetti joined the company’s sales, marketing and distribution partner, Interactive Metronome (IM), for a two-day sales conference in Fort Lauderdale, Florida. While at the conference, they demonstrated the company’s Core:Tx® rehabilitation technology to gather important feedback, which will be used to launch a marketing and sales initiative planned for the current quarter of this year.
This initiative, cleverly titled “Movement,” will use information gathered from ‘pilot trials’ at rehabilitation centers, in-service training sessions with rehab professionals, and sales presentations to improve sales techniques. Movement will also assist with developing certification courses for Core:Tx®, enhancing software design for easier use, and identifying greater opportunities for sales.
Core:Tx is a unique system that turns rehabilitation therapy into a game-like experience. The wireless system enhances patients’ recovery from neuromuscular conditions by adding an element of entertainment to the repetitive movements. Performance Health Technologies and Interactive Metronome (IM) signed a distribution agreement a year ago to sell and distribute Core:Tx® to a network of over 30,000 physical therapists and leading healthcare institutions, including LifeCare, The Veteran’s Administration, and HealthSouth (NYSE:HLS).
Al Guerra, Vice President of IM, stated, “Over the years, physical and occupational therapists have been searching for new ways to treat neuromuscular deficits. Clinicians have found that patients suffering from neurological disorders respond well to game-like programs because the software and hardware system interfaces with the patient, giving him or her real-time feedback on the position and movement of selected joints. The system engages the patient, while at the same time provides the clinician with valuable objective data on the patient’s performance and abilities. IM believes the qualities of the Core:Tx® system will make the product an invaluable tool for professionals in rehabilitation therapy. ‘Movement’ will begin the adoption process.”
“The conference was informative as well as exciting, given the positive feedback coming from the sales and marketing team,” Robert D. Prunetti, CEO of Performance Health Technologies stated. “The anticipation of our new sales initiative, ‘Movement,’ has created a real buzz, and we believe it will position PHT well to meet its goals for 2009.”
