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Monday, 10/06/2008 9:36:58 PM

Monday, October 06, 2008 9:36:58 PM

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NEWS 10/6:

Tom Murphy Joins Advisory Board of i2Telecom International, Inc.

Telecom Industry Veteran Embraces MyGlobalTalk(TM) Offering

ATLANTA, Oct 06, 2008 (BUSINESS WIRE) -- i2Telecom International, Inc. ("i2Telecom(R)") (OTCBB: ITUI), a leading developer of award-winning patented and innovative high-quality mobile applications products and services, today announced that Tom Murphy has been appointed to its Advisory Board.
Mr. Murphy, age 52, served in a variety of management positions during his 22-year career with Sprint and held the position of Vice President, Consumer Sales and Sales Operations, when he retired from the wireless telecom giant in 2001. He was responsible for all consumer sales operations for the Sprint National Consumer Organization, including Sprint's Sales Centers and all vendor operations for both Voice Services and Broadband products. Mr. Murphy's management team was accountable for full operational functionality, systems, dialers, call routing/delivery, reporting, etc. He directed Marketing Operations in providing full support for new product introductions, customer fulfillment and inventory management. His responsibilities included an $80 million-plus annual expense budget, two million new accounts annually, and $1.8 billion in yearly revenue.

From December 2001 through January 2006, Mr. Murphy was the Founder, President and Chief Executive Officer of DEM, LLC, a consulting and marketing organization that specialized in helping start-up and other companies define and implement business development plans, sales and marketing strategies, and efficient distribution models. His clients included Global Velocity, Anthony Robbins and Companies and DST Output, among others. His 20+ years of sales management experience allowed client companies to re-engineer sales teams, more effectively recruit talent, re-design compensation programs and incentive models, and align sales goals with corporate strategic objectives.

"Tom has a wealth of knowledge regarding the psycho-graphics of consumers when it comes to mobile telecommunications marketing and service," stated Paul Arena, Chairman and Chief Executive Officer of i2Telecom International, Inc. "His experience and enthusiasm should prove invaluable in our efforts to design basic and premium services that can attract and retain customers as we move forward with the creation of an entirely new category of cost-effective global telecommunications."

"After 22 years in the wireless space, I am extremely impressed with the opportunity that i2Telecom's MyGlobalTalk(TM) service represents for consumers and businesses that utilize long-distance communications in their daily activities," observed Tom Murphy. "The Company's ability to substantially reduce customers' telecommunications costs, in a manner that is seamless to the user, opens the door to large market opportunities heretofore untapped by the competition. I look forward to working with i2Telecom in exploiting these opportunities in coming years."

Mr. Murphy currently is the President of Prairie Marketing Group that provides a variety of services, including business modeling, market analysis, and sales. He graduated with a B.S. degree in Accounting (Minor in Marketing) from Southwest Missouri State University (1978).

Mr. Murphy has previously served on the boards of directors of the Hand to Hand Non Profit Organization, the American Heart Association and the American Diabetes Association.

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