Young Broadcasting Inc. Class A (fka YBTVQ)

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KRON Helps Bay Area Drivers Beat the Traffic

Posted 03 October 2008 @ 10:30 am

SAN FRANCISCO, Oct. 3 /PRNewswire/

KRON has unveiled the mostinnovative traffic system strengthening the station's commitment to bringing viewers the most comprehensive traffic reports in the Bay Area. KRON is now using Beat the Traffic's patented and cutting edge 3-D technology giving viewers a look at traffic from a completely different angle.

Photo: http://www.newscom.com/cgi-bin/prnh/20081003/AQF019

Logo: http://www.newscom.com/cgi-bin/prnh/20070820/CLM048LOGO

KRON viewers will now have the most up-to-the-minute traffic reports to better plan their commute and travel. Brilliant, high-definition maps andreal-time traffic speeds, incidents and travel times will help commutersduring all KRON 4's newscasts and live streaming anytime on kron4.com.

"We deliver more traffic reports than any other station in the market. We have to be good and we're always looking for more reliable, innovative ways to bring our viewers the traffic," says KRON News Director, Aaron Pero. "We chose Beat the Traffic because it is visually far superior than traffic reports on any other station and it makes it easier for our viewers to understand."

Beat the Traffic is able to provide the most accurate traffic informationby pulling road data directly from Caltrans, CHP, 511.org and other privateand public traffic monitoring networks.

One of the most exciting features Beat the Traffic will provide KRON viewers is travel forecasting. The system provides historical trafficinformation to predict how long it will take to arrive at a destination at agiven time.

"We're pleased to be able to bring our traffic system to a major station in our hometown," says Andre Gueziec, President & CEO of Triangle Software,the operators of the Beat the Traffic software. "Every minute counts. Wegather data directly and instantly from the most trusted sources so we cangive viewers fast, accurate information minimizing delays."

With the price of gasoline climbing in the Bay Area, avoiding lengthy traffic delays has become an even bigger concern for travelers and commuters. KRON's use of Beat the Traffic with its accuracy and information canultimately lead to driver's saving money.

KRON continues to be the place to go for the best and most traffic reports in the Bay Area.

Source: http://www.ibtimes.com/prnews/20081003/ca-kron-triangle.htm