ok let's have some real discussion. You have me going now. I just looked at the web site again. They seem to have removed the 1.6 M figure I just quoted. Can't find it.
I also can't find a price or any hint at a pricing scheme on the Tech page. That stands to reason. I can't see them publishing prices here. This is not tiddlywinks. They would keep the price list closely protected. I have seen one once. At Baan. A list of packages with associated technology and components. Nothing to do with development cost and not even related to the components themselves. Completely driven by value/ functionality to the customer. Guessing:
- central database/ registry 1-5k
- self-service ordering and self payment (POS). Major application.
- digital entertainment (game library). Another major application, completely independent from the POS system.
- branding/ promotion/ advertising. I could see them offering this for free. The sponsors that advertise pay for it, like any media site. In saying that, I am not sure whose content or brand they are trying to promote: the customer's or a paying advertiser that is not the customer.
- table, screen, and content display tool. This is a common application, in fact there is tons of that stuff around.
QSR looks like something that is not an enterprise system that you could just order. They would have a price list for that.
So here is my take on how uWink would market these applications:
They would basically have two major applications for sale: POS and gaming. Each customer would have to buy the central registry or database as a base component and then select one or both of those two major applications. Customers may already have a POS system.. that is a common application, which makes the gaming a major draw. The major selling feature. A new restaurant would be a great sale, because they would have nothing.
The branding/ promotion/ advertising I may throw in for free but I am not sure who is paying the tab. If the people sponsoring the media are paying for the advertising it could be free to the uWink customer, which makes it a great sweetener in a deal. This is the way any great web site works (Google). It is free to users, the advertisers are paying the freight. Make sense?
The content display tool would be for a nominal fee. This would be a throw-in. Quite frankly that software is very common and the main reason for buying would be if you wanted a completely uWink restaurant. For instance, there is a package in Toronto here called Silverware. See it in restaurants all the time.
The QSR is I believe intended for a quick turnkey sale. No training, support.
The only other thing on the Product page is the Hardware/ Architecture page, which just is a selling point.
So we are looking at a POS/ Gaming sale with Gaming as the strong selling point, the differentiator... with supporting applications and a nice media package thrown in for free that generates tons of revenue. Make sense?
I am not surprised the franchising details are no longer there, as they chose not to emphasize it. But, If someone wanted to spend 1.6M I would guess they would still entertain that. They did not rule it out. I am sure that figure was there on the old page.
AI
