Another agreement...."Beat Your Host"...
Press Release Source: Asia Global Holdings Corporation
Asia Global Holdings Corporation Subsidiary Signs Agreement with SevenOne International for TV Format 'Beat Your Host!'
Tuesday September 30, 9:00 am ET
LOS ANGELES, Sept. 30 /PRNewswire-FirstCall/ -- Asia Global Holdings Corporation (OTC Bulletin Board: AAGH - News) announces that Idea Asia Limited (Idea Asia), a wholly-owned subsidiary of AAGH, has signed an agreement with SevenOne International for the exclusive distribution rights of TV Format "Beat Your Host!" in China.
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SevenOne International offers an extensive portfolio of TV events, TV movies, prime-time series and miniseries. Based in Germany, SevenOne International is the worldwide programming distribution company of the ProSiebenSat.1 Group, one of the biggest and most successful pan-European media companies which owns 26 Free TV Channels and 24 Pay TV Channels in 13 countries.
"Beat Your Host!" is an innovative TV format that brings out an inventive element - the audience vs. the host. During the show, a selected contestant will duel the host (who is often a well-known star) in various areas including skills, sports, knowledge, daring and in some cases sheer luck. If the host wins, the prize money goes into the jackpot. If the contestant wins, he/she will take the cash home. SevenOne has sold "Beat Your Host!" to 13 countries. In Great Britain ITV aired "Beat the Star" between April and June 2008 and achieved an average market share of up to 25 percent among all viewers. The Swedish version was launched in September 2008 and immediately achieved a market share of 39.5 percent.
Jens Richter, MD of SevenOne International, said of Idea Asia, "It is an effective partner which supports us with an outstanding network in placing our premium primetime show, 'Beat Your Host,' with one of the major Chinese TV stations."
