From outcasttrader.com........
THURSDAY, SEPTEMBER 25, 2008
Grumblings on ZVTK News.
Sometimes the psyche of the typical small cap investor more difficult to understand than that of the most difficult significant other that you've ever had. They state what they want, but when they get it, they're still ultimately unappeased. Today, I'm speaking in regards to shareholders in ZVTK.
After months of silence, investors were foaming at the mouth for any type of update from the company. To appease these folks, ZVTK has noted its attendance of a major e-tail show in Las Vegas and scheduling of an aggressive sales meeting agenda there to help sell its core product to potential customers from around the globe.
ZVTK also noted recently that it has set up a merchant account, which will play a critical role in helping sell its landmark product via its website in the not so distant future. .
Merchant Account Not Major But Visibility Is!!
I realize that any 7th grader wishing to sell their David Ortiz rookie card on Ebay can set up a merchant account and that it's not an earth shattering development by any means. However, the key underlying theme here is VISIBILITY over ZVTK's operations and business strategy.
The account is the first step towards ZVTK being able to sell the bulbs, at higher margins than previously possible, through www.zevo-tek.com. ZVTK has also informed the public regarding its intent to outsource call center and fulfillment center operations, two more critical steps towards implementing click-to-buy functionality. After that, in a perfect world, the previously filmed infomercial will be aired by a media company - which costs money as well. By then, most of the heavy lifting required to get the product recognized by households around the world will be done.
My Gripe
Here's my gripe. Investors beg for news and then "poo poo" ZVTK for keeping them in the loop in regards to what the company is doing to improve its business. If there was no mentioned of ZVTK striving to add click-to-buy to its website, there'd be whining about no news and not enough insight into what's going on with the company.
So, let me tell you how I see things progressing from an unbiased point of view. If things go according to plan and logic, we'll soon here about a toll free number posted on the site set up to field inbound sales calls for the IONIC BULB and also about a fulfillment center somewhere that will be responsible for getting the product to consumer doorsteps. We'll also hopefully soon here of agreements with Media/Marketing firms capable of placing the advertising spot on television, possibly in multiple countries.
Moreover, we should also catch wind of just how well the sales meetings went in Vegas at the ERA show and what potential customers ZVTK is currently negotiating with. My conversations with Adam lead me to believe that the show generated some substantial oversees sales opportunities, so I'm anxious to see what materializes there.
Darkness Or Light? You Decide
All in all, would you rather have the company updating you step by step on its progress in bringing its product out of infancy stage and into the global spotlight, step by step. Or would you rather hang on to your hat until quarterly financial reports are issued? I think we all know the answer there and I also realize that by nature, myself included, everybody likes to have something complain about. But, let that be a potential late filing, less-than-stellar sales levels, or at least not some positive action that management is taking in effort to grow the company.
In closing, PLEASE use the blog as your direct link to ZVTK for questions and comments ranging from bickering about perceived "waste of paper" news releases to inquiries about what countries ZVTK may now have fostered potential sales relationships with. I'm here to be the conduit here. As long as you agree not to shoot the messenger, I'm happy to do my best to help. Best of luck today, folks.
AI
