NeoMedia Technologies, Inc (NEOM)

[jonesieatl]

And here's the hook ...

... as the author points out in closing:

"The trick may be to provide an added value to the customer who takes the time to scan. That added value could be a discount, a free gift with purchase, or something else of a compelling nature to the potential customer. That could make barcode scanning the coupon clipping of the 21st century...and that might actually work. Scan to save. We would do it. Would you?"

They will have to use that hook , and that could well get people searching out 2D barcodes to click on.

jonesie