Drinks Americas Partners with Icon Kid Rock for Beer Launch Sep. 22, 2008 Business Editors WILTON, Conn.--(BUSINESS WIRE)--Sep. 22, 2008--Drinks Americas Holdings, Ltd (OTCBB: DKAM), a leading owner, developer and marketer of premium beverages, today announced that the Company has signed an agreement with American icon and rock and roll musician Kid Rock to develop and market a premium domestic beer. Drinks and Kid Rock will work together to develop and bring to market a product targeted to beer drinkers who appreciate value with an easy to drink, traditional, good tasting American manufactured beer. J. Patrick Kenny CEO Drinks Americas stated, "Kid Rock is a reflection of great American rock and roll music and the American spirit, and we think we can create a beer in that same image. Having Kid Rock as a Drinks Americas partner is an exciting and big addition to our portfolio of icon brands. There is no question in our mind that people will try a beer that Kid Rock will stand by and when they like it, a great and incredibly valuable trademark will be created with his support." Kenny said, "Drinks will come to market rapidly with Kid Rock's beer. We are in the process of interviewing breweries now and working with Kid Rock to make sure that every aspect of the beer and the marketing support is as exciting as everything else Kid Rock does. We think that by very early spring we will have a compelling product and that consumers will love the look, taste, and branding that Kid Rock creates. This is a tremendous asset and a valuable addition to Drinks Icon portfolio. The continued expansion of our portfolio is great news for our shareholders." More details regarding the brand will be released in the coming weeks.
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