NeoMedia Technologies, Inc (NEOM)

[JPetroInc]

Not only is the car at BMW mobile

17 September, 2008

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Tonight I am while rummaging in a very interesting two articles on the importance and the philosophy of BMW in terms of mobile marketing gestoßen. In the first part, listed the reasons why BMW in recent years has successfully completed a pioneering role in mobile marketing has assumed.

Thus, among other things, said the Department of Marketing Innovation Mielau as one of the guarantors of success. As a separate unit of the marketing department BMWs, the focus of this department in the preparation and implementation particularly innovative campaigns, sometimes for the subsidiary brands Rolls Royce and Mini.

Especially in the area of mobile tagging Mielau talks with the Advertising 2D barcodes on the BMW-brochures, which we have some time before it interviewed, and the mini-campaigns in Germany and Italy. In all campaigns, he speaks of an unexpected success, but he quantified this is not so vividly as in Part II with the SMS and MMS campaigns.

In general, his view seems the more than ripe to be for the mobile marketing. Almost all the conditions are given; alone there is a lack of customer ideas why this house developed and the choice of suitable partners implemented.