BTOR - Bluetorch, Inc (fka BTOR)

[fdatrader]

OR Retailer Launches Bluetorch(TM) Brand Apparel on the Internet

June 01, 2004 12:29:00 (ET)


LOS ANGELES, Jun 1, 2004 /PRNewswire-FirstCall via COMTEX/ -- Bluetorch Inc. (BTOR, Trade), announced today that Bluetorch(TM) branded apparel will be available for sale on a retailer's e-commerce site. Bluetorch branded apparel is designed, developed and sold to action sports retailers by Bluetorch Inc.'s subsidiary Unboxed Distribution Inc.

The initial e-commerce site is California based Bluetorch retailer, Sprockets http://www.siliconvolley.com. This retail outlet will be offering the brand's young men's t-shirts through their web site in addition to carrying the product in their store.

Bruce MacGregor, President & CEO stated, "This is a major convenience for consumers interested in the Bluetorch brand and emphasizes the strength that Bluetorch apparel is building among our target consumer audience, a fact recognized by retailers. The establishment of additional e-commerce sites by our retailers is expected. We look forward to continuing and building partnerships with the core action sports retail community in marketing the Bluetorch label in terms of popularity and growth."

In addition, Bluetorch Inc. stated that its subsidiary Unboxed Distribution Inc and Dome Exchange Pty. have discontinued efforts on an agreement whereby Unboxed would have licensed Aztec Rose for North America.

Stated MacGregor, "We continue to actively pursue other licensing and/or acquisition opportunities that will synergistically work with our existing portfolio companies and corporate direction."

About Bluetorch Inc.

Bluetorch Inc. is an emerging extreme sports company that is rapidly establishing itself as a one-stop shop in the extreme sports industry with a multi-branded portfolio. Bluetorch Inc. presently markets and wholesales Bluetorch, TSABrand and Airwalk branded apparel. Beyond apparel, the Company's goal is to translate the Bluetorch name into a complete lifestyle company focusing on an eclectic array of products for the core extreme sports enthusiast. The Bluetorch apparel line is targeted to core extreme sports and specialty shops. The TSABrand apparel line, after over ten years of distribution in the core shops, is now targeting to expand into better department stores and sporting goods stores such as Sports Chalet, while the Airwalk line will continue to target the mid-tier department store and sporting goods channels through retailers such as The Sports Authority. Management has a well-defined growth strategy focused on licensing, product diversification, and a marketing program that encompasses the entire spectrum of the extreme sports community. The Company's management philosophy is based on establishing sound fundamentals, which over time will produce shareholder value. The business model is directed towards the extreme sports arena, one of the fastest-growing segments in both the sporting goods and apparel industries. The business strategy also calls for further acquisitions and/or licensing agreements that can contribute to an expansion of distribution channels, which in turn can contribute growth in revenues and earnings. For more information or to stay updated on the Company's progress, visit: http://www.bluetorchinc.net.

Investor Contact Information: Marge Rohr at [phone] or [e-mail], and Geoffrey Eiten, OTC Financial Network, [phone] x613 or [e-mail].

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