Qualcomm Inc (QCOM)

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3 more than just 3G
June 1, 2004

Hutchison Telecom announced that it is grouping its three mobile networks - 3G, GSM Dualband and CDMA - under the single umbrella of "3", forming a more powerful group of mobile networks in Hong Kong. To celebrate this milestone, Hutchison Telecom is offering a range of new mobile services and customer benefits. From now on, customers of 3 can also enjoy one-stop sales services at all 3 retail outlets and customer services at 3ServiceCentres across the territory.

Mrs Agnes Nardi, Managing Director of Hutchison Telecom, said, "Today is a very significant milestone in our development as we are consolidating our three mobile networks under the '3' brand name to form a more powerful group of mobile networks in Hong Kong. Over the last several years, Hutchison Telecom has successfully developed the Orange brand name into a well-known symbol of service excellence in mobile communications in Hong Kong. Now that mobile technology has advanced into the new era of 3G, we are grouping our brands under the big family of '3', a brand name we have adopted for our 3G services. But from now on, 3 isn't just 3G. '3' embraces a freshness and simplicity that coincides well with our business vision. It reflects our mission of bringing our customers a totally refreshing experience regardless of technology."

Absolute leadership in the mobile industry

Hutchison Telecom, the largest mobile operator in Hong Kong, has pioneered to introduce a wide array of innovative mobile services in the past twenty years or more. The Company is proud to have rolled out Hong Kong's first 3G network, Asia's first GSM Dualband network and the world's first CDMA network for commercial use. Hutchison Telecom is the only operator in Hong Kong to be simultaneously operating three separate mobile networks, boasting a total subscriber base of over 1.9 million.

To highlight its advanced and comprehensive range of mobile services, Hutchison Telecom is consolidating the brand image for all three of its mobile networks by changing the brand name of its GSM Dualband and CDMA networks from Orange to "3". After this unprecedented move, the three mobile networks are named: 3-3G-, 3-DUALBAND- and 3-CDMA-.

Fabulous new services to offer greater value, more fun and a bigger portfolio

Existing customers can continue to enjoy Hutchison Telecom's quality mobile services with existing tariff plans, special offers and handset modes remaining unchanged. Now, after combining its 3G and 2G content partners, Hutchison Telecom is pleased to launch a host of new services to enhance users' communication experience.

The content-rich 2G portal "OrangePlus" has been renamed "3Hop". At "3Hop", Hutchison Telecom introduces various well-designed cross-network services to entertain its customers. These include the mobile version of well-known network games, the engaging #3636 chat services and the personalised stamp, sticker and photo printing services. 3Grid for 3G customers has also been given a refreshing outlook with the newly designed icons.

"Orangesupreme", now renamed as "3Supreme", provides an endless list of offers and privileges. Customers whose average mobile usage has reached the required levels for six consecutive months can become 3Supreme members and start enjoying a wide range of irresistible benefits.

What's more, the Hutchison Everyday Card extends its exclusive offers to all 3 customers including 3G users, bringing them concessions and discounts in more than 800 entertainment, dining and shopping hot spots provided by more than 80 merchants in the Mainland, Hong Kong and Macau.

With 3, customers will be at the forefront of mobile communications. Customers can now enjoy the exclusive "Heart-to-Heart" voice calling and messaging services with a wider 3 community. To celebrate the re-branding initiative, customers can also enjoy a 30% discount on the purchase of selected mobile phone models within the promotional period.

One-stop sales and customer services bring greater convenience

3 operates the most extensive retail network in town with over 100 outlets across the territory, providing one-stop sales services for the customers of 3G, GSM Dualband and CDMA networks. At any one of 3's retail outlets, customers can select 3G and 2G mobile phones and accessories, make enquiries and subscribe for services best suited to their mobile communications needs.

http://www.3gnewsroom.com/3g_news/jun_04/news_4548.shtml