Aqua Vie Beverages (fka AVBC)

[oldblue]

"NEWS" Aqua Vie Hydrators To Be Carried In All-Natural Departments Of

Select Safeway Stores Nationwide

Business Editors, Retail Writers

KETCHUM, Idaho--(BUSINESS WIRE)--April 3, 2002--Aqua Vie Beverage Corporation (OTCBB:AVBC) announced today that select Safeway Stores will begin carrying the company's all-natural, lightly flavored spring water Hydrators(TM) beginning in June.

Aqua Vie product will be featured in the all-natural departments of Safeway stores operating the "store within a store" concept to merchandise their all-natural foods. This includes approximately 220 of Safeway's more than 1,750 stores across the United States and Canada, under several Safeway banners including Safeway, Vons, Dominick's, Pavilions, Carrs, Randalls, Tom Thumb and Genuardi's.

"We look forward to working with Safeway's growing `store within a store' program. The program, designed to showcase all-natural products, offers Aqua Vie excellent visibility, including cold box display, in their finest stores, in key regions throughout the country," said Thomas Gillespie, Aqua Vie president and chief executive officer.

Safeway Inc. is one of the largest food and drug retailers in North America. As of December 29, 2001, the company operated 1,773 stores in the Western, Southwestern, Rocky Mountain, Midwestern and Mid-Atlantic regions of the United States, and in western Canada.

Aqua Vie Beverage Corporation develops and markets all-natural, lightly flavored, still (non-carbonated) bottled spring water. The company's low-calorie alternative beverages are bacteria-free and contain no preservatives. Aqua Vie produces and markets the Hydrator(TM) line of beverages in the United States and Europe. This beverage line, comprised of seven low-calorie, all-natural beverages that are lightly flavored and packaged in half-liter bottles, is designed to increase one's personal consumption of water, naturally. The underlying technology also serves as the delivery system for Aqua Vie's new line of children's Hydrators(TM), PurePlay(TM), and Eau Vin(TM), Aqua Vie's line of nonalcoholic wine and champagnes made from spring water. For further information about Aqua Vie Beverage Corporation, visit the company's web site at www.aquavie.com.

--30--KK/se*

CONTACT: Aqua Vie Beverage Corporation

Thomas Gillespie, President

www.aquavie.com

or

Jordan Richard Assoc.

Madeleine Franco, 801/463-0305

[e-mail]

or

Equitilink

Ron Garner, 877/788-1940

www.equitilinkpr.com

KEYWORD: IDAHO

INDUSTRY KEYWORD: ADVERTISING/MARKETING FOODS/BEVERAGES RETAIL SUPERMARKETS PRODUCT

SOURCE: Aqua Vie Beverage Corporation

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-0- Apr/03/2002 11:01 GMT 


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