uWink Inc. (UWKI)

[the big guy]

Just wanted to print this extract from a company news release that mentions software licensing and who is supposedly going to handle it:

April 8, 2008 – uWink (OTCBB:UWKI), an entertainment and hospitality software company and operator of an interactive restaurant concept, announced today the promotions of Peter Wilkniss to President and Chief Operating Officer and Brent Bushnell to Chief Technology Officer and the addition of Jon Boucher as Vice President, restaurant operations and franchising. These promotions and addition were made to support uWink’s franchising and technology licensing efforts, as the company rolls out two new uWink interactive restaurant locations in Hollywood and Mountain View, California over the next several months.

So they have it covered off with Mr. Boucher. In looking at his bio, he is a restaurant guy. Not that he could not do it, hell I could, but it is not his forte. At present they are using the term "franchising/licensing" like it is a similar thing and getting this guy to do it. They are not similar at all really.

Some time ago there was an article about their "a la carte" approach to licensing software... I have news for you. Every software vendor in the world does it "a la carte". All that means is that they must sell their software in separate chunks to each customer that sees value in each chunk.

They have to put some thought into their pricing and it takes experience/thought to do this. Although it might be based on cost, usually it is not. It is based on value to the customer, or competitive pricing. Someone has to do a competitive analysis. Seems like they have thought about the value to the customer..

anyway, they have a ways to go, it would seem.