uWink Inc. (UWKI)

[the big guy]

Good article. The last paragraph is especially significant. The statement "a la carte approach" is a reference to the fact that they are not tied to a franchising concept where the customer has to buy the entire package in the form of a franchise. The customer is able to pick and choose the applications they want, based on some central core. The central core would likely be nothing other than a proprietary uWink database. As I have posted previously, almost for certain some venues would not want the gaming but might want the POS, and vice versa. Hence the need to package the applications into different pieces with associated pricing. In that way, licensing and franchising are two different beasts. I would be interested in seeing the resulting price list..

One other thing.. I disagree that the system would pay for itself in 6 mo. , but I am in no position and do not have the data to argue it either. If their franchise fee was 1.6M, I would guess that about 1M of that was for technology, that is a big number that 6 mo. of minimum wage labor would not cover.