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Friday, September 05, 2008 6:41:43 PM
My interpretation on management's relative silence is as follows: they are still focusing on growing the business but with the main purpose of selling it off to the highest and best bidder.
IMO The recent release of 2.0 IME is like staging the house before the sale and the 500K announcement two weeks after the fact was probably a result of pressure from shareholders here.
In any case legitimate PRs ought to be an attention-getter to other players in the industry. I don't care why the company is promoting itself as far as shareholders but I think they should do more for a variety of the following reasons.
Legitimate and regular PRs are going to raise exposure and should help to contribute to best buyout. Enthused shareholders and hypster.com users can only aid in making their making the case for buyout to another interested entity.
PRs could also help hypster.com to obtain multiple offers and add competition and yes ego to the mix. Would it be a huge ego booster to Google shareholders and prestige if they announced an acquisition of hypster.com Absolutely! Even if some of the numbers make no sense other entities love to tell a story that generates excitement.
Moreover what is $ 30-50 million for a Google to buy a valuable and growing business in the new media arena that will excite its shareholders and diversify streams of income? One PR from Google with an aquisition of hypster.com could take the property from relative anonymity to worldwide awareness.
IMO if management is focusing on exit options then they don't need to build long-term relationships with their shareholders. It's kind of like knowing you're moving tomorrow and not feeling too enthused to make new friends at your door today. I don't take this personally--it's just business after all. How else can you explain an IR department that doesn't respond to queries and a number of other curious marketing anomalies for a penny with great promise.
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