For the simple fact that my family and friends that I got into this are not traders, this is the first time they have ever bought stock and absolutely no way are they going to put more money into a stock that has done so terrible. They really don't understand the term "Average Down", I've explained it to them, and their opinion is, "Thats fine for people like me that trade all the time" but for them it's "Throwing good money after bad" a couple of my friends can't afford to average down, they've got jobs, familys, mortgage payments that have went thru the roof after getting took by predatory lenders when they did refi's on their homes, ect. ect.