DNAprint Genomics (DNAG)

[dgplexus]

I just got off the phone with DNA Direct. They said customers in California do not require a physician's prescription for ancestry tests, but they do for the specifically medical tests. That means, while DNA Direct (one of DNAPrint Genomics' distributors) now has an advantage in California, with regard to the specifically medical genetic tests, other companies are still able to sell DNAPrint Genomics' ancestry test kits in California, directly to consumers.

While this isn't exactly what I had surmised the situation was, it appears to be a definite win-win for DNAPrint Genomics in California. The more distributors of DNAPrint Genomics' products, the better. It can't hurt that one of the distributors is in a privileged position on the direct-to-consumer genetic testing market, as DNA Direct now is. (One of only three currently allowed to sell the specifically medical genetic tests directly to consumers, in the State of California.)