Tuesday, August 26, 2008 2:51:52 PM
Like I said, checking liquor stores is OLD news. This time it is being controlled by working the distributors and putting the product in their hands BEFORE it is sold out. Supply and demand and not what your little spot checking does.
Funny, how when I talked to Tony at Internet Wines they were unaware all this was happening. They said they have a great relationship with Kenny and Drinks and whatever they are bringing out, they are going to be stocking and selling. He hung up the phone and placed his pre order right then.
So, once again the extent of your DD involves "I don't think."
The Big 5 represent $40 billion in annual liquor sales. $2 million to cover 3000-8000 liquor accounts is peanuts. That is 2-4 cases per location "to have a presence."
Especially if it is a follow on promotion set up with Dre's CD on every bottle going into the holidays and in gift sets.
But you knew that right? So, how about I continue using this week to keep making the calls and doing the work required because they are thin and snowed under with business and you continue NOT to talk to management. They don't want to hear from you anyways. Instead, monitor the doors and hide a key under the mat so the day flippers can come crash the party so we can manipulate the stock on their hind ends when they get here.
Then everybody is in their rightful place.
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