BTOR - Bluetorch, Inc (fka BTOR)

[got2belucky]

First...NEWS RELEASE...Bluetorch Inc. Appoints Sales Representative for South Eastern Region of the United States

Bluetorch Inc. (OTC Bulletin Board: BTOR ), announced today that its subsidiary, Total Sports Distribution Inc. (Airwalk® and TSABrand), has engaged Robbie O'Hara as its territory sales representative for the states of Florida, North Carolina, South Carolina, Georgia and Tennessee.
Mr. O'Hara, who also represents Redsand, will cover all of the targeted key accounts within this territory including Belk's department store, Sockeye's, and Champs.

Stewart Kawamura, National Sales Manager states, "Robbie has 19 years of experience selling in this territory. He is one of the original action sports representatives in the country. Like California, Florida has a great tradition as an action sports mecca."

Stated Mr. O'Hara: "I have known Stewart for a long time. I am eager to have this opportunity to work with Stewart and the incredible prospect of being able to present the TSABrand and Airwalk brands to my established client base in my territory."

Robbie can be reached at: [e-mail]

About Bluetorch Inc.

Bluetorch Inc. is an emerging extreme sports company that is rapidly establishing itself as a one-stop shop in the extreme sports industry with a multi-branded portfolio. Bluetorch Inc. presently markets and wholesales Bluetorch, TSABrand and Airwalk branded apparel. Beyond apparel, the Company's goal is to translate the Bluetorch name into a complete lifestyle company focusing on an eclectic array of products for the core extreme sports enthusiast. The Bluetorch apparel line is targeted to core extreme sports and specialty shops. The TSABrand apparel line, after over ten years of distribution in the core shops, is now targeting to expand into better department stores and sporting goods stores such as Sports Chalet, while the Airwalk line will continue to target the mid-tier department store and sporting goods channels through retailers such as The Sports Authority.

Management has a well-defined growth strategy focused on licensing, product diversification, and a marketing program that encompasses the entire spectrum of the extreme sports community. The Company's management philosophy is based on establishing sound fundamentals, which over time will produce shareholder value. The business model is directed towards the extreme sports arena, one of the fastest-growing segments in both the sporting goods and apparel industries. The business strategy also calls for further acquisitions and/or licensing agreements that can contribute to an expansion of distribution channels, which in turn can contribute growth in revenues and earnings. For more information or to stay updated on the Company's progress, visit: www.bluetorchinc.net or www.otcfn.com/btor.

Investor Contact Information: Marge Rohr at [phone] or [e-mail], and Geoffrey Eiten, OTC Financial Network, [phone] x613 or [e-mail].

Safe Harbor:

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.

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Marge Rohr
Bluetorch Inc. IR
12607 Hiddencreek
Unit S
Cerritos, Ca. 90703
562-623-4040 Corporate
562-623-4050 fax
909-861-3244 Investor Relations direct

Second...FDA thanks. If I know ahead of time, then I won't waste time on it.