Apple Inc (AAPL)

[clearsailing]

I have always thought that Apple's timing for the back to school sales is too late. My son goes to college in two days. We bought our Mac three weeks ago. How many persons wait until a week or two before school starts to buy a computer.

As a professional procrastinator, I know perhaps a lot of people put off buying a computer until the last minute but perhaps the ads should start earlier than August 19?