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Thursday, August 14, 2008 11:54:14 AM
"The apparel maker will begin placing special codes in print ads, mailings and store windows along with its sponsorship of the U.S. Open tennis tournament, which begins later this month."
***Hasn't NEOM done business with a tennis tourny before?***
"Shoppers can download special software to camera-phones to scan the codes and be directed to a phone-friendly version of a Ralph Lauren website, where they can shop, watch tennis videos and read company content."
***They mention both neom and scanbuy on their website-- so which software are they using??***
"Lauren declined to say how much the company invested in the new technology or its anticipated sales impact."
***They actually spent money to make this happen--- someone may benefit with that tech revenue...***
"Cell phones with preinstalled code-readers should come to market within a year, Lauren said."
***Preinstalled within a year.... hmmmm***
if NEOM is involved in this, I'd LOVE to hear them so say.
obviously, so would investors, as our sub-penny blues continue with bid/ask at .005/.006
glta
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