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Tween Shifts to Lower-Priced Strategy
By Jennifer Saranow
Word Count: 556 | Companies Featured in This Article: Tween Brands
Tween Brands Inc., responding to slumping sales at its Limited Too stores, said it will convert about 560 of them to its lower-priced Justice brand and close 26 others.

The strategy shift by the New Albany, Ohio, retailer, which sells apparel aimed at 7- to 14-year-old girls, comes as the economic slowdown is causing preteens and teens, along with older consumers, to trade down to lower-priced goods. The Justice brand is priced an average of 20% to 25% less than the more fashion-conscious Limited Too brand.

The retailer also reported a loss of $6.7 million, or 27 cents a share