Vertical Branding Inc.(fka VBDG)

[pnnymn]

Because of the television advertising campaigns that Vertical Branding uses to test-market its products and build brand equity in advance of a product’s retail roll-out, Ms. Duitch notes in the interview, the retail buyer “doesn’t need a crystal ball” to choose top-selling “As Seen on TV” products, because “we know what works.”She goes on to say that the rapid success of the growing category leader program has created “a more predictable revenue model for us.” http://biz.yahoo.com/bw/080804/20080804005346.html?.v=1