ITM Power Plc (ITMPF)

[Gerry321]

ITM Ford Transit can save London businesses $5400 pa
To be exempt from the London congestion charge of $4400pa and the emissions tax of $1000 pa a vehicle must have been converted by one of the cos on the Power Shift Register of approved converting cos held on the UK Energy Saving Trust database
See
<ahref='http://www.energysavingtrust.org.uk/uploads/documents/fleet/PowerShiftApprovedCompanies%2021-04-082.pdf' target='window'>http://www.energysavingtrust.org.uk/uploads/documents/fleet/PowerShiftApprovedCompanies%2021-04-082.pdf</a>

ITM`s partner Roush are NOT on this list
Yet Roush said in the ITM video that their Hydrogen Transit would be launched in London during August 2008
So when Roush do launch this Hydrogen Transit in the next couple of weeks
they will have to reaffirm that it is exempt from the LCC or the exercise is pointless

According to the rules governing the London congestion charge

The ONLY other way Roush can achieve exemption is if the vehicle OEM gives his approval to the vehicle by simply declaring to the LCC people that the Transit fulfils the dual fuel criteria and emissions standards


So if they are not on the list of approved suppliers Roush must have Ford approval and are getting exemption under the Ford umbrella

Hence Ford could well be questioned by the Media as to whether they have given their support to enable LCC exemption
If so the Ford PR people ought to be cute enough to try to pre-empt questions by agreeing a PR strategy in advance for Roush to deliver when the Transit is launched
Particularly since the Roush participation in the ITM video was all they did to help the cause. There was no Roush press statement or interview …… zilch
This was a bit odd since Roush could be doing with all the PR they could get as an MBO Co in their first year hoping to attract the attention of the dual fuel target market
Unless of course
The Roush target market is Ford
and the PR of the launch needs to be agreed with Ford
We shall soon find out